Celebrate Whole Day for Whole Grain

Are You Ready for A Whole Day for Whole Grain?

March 27^th is around the corner! Are you one of our hundreds of partners – food companies, grocery stores, college & university campuses, community centers, restaurants, and more – who will be helping to spread the word about whole grains through sampling events, cooking demos, online giveaways, and social media campaigns? We hope you’ll join us in celebrating whole grains!

We've got lots of tools to get involved and help you highlight your products. Our website has graphics, social media ideas, and tips for participating online and off. Many manufacturers offer discounts or coupons, run giveaways, introduce new products, or even plan special events! Reach out if you have questions on getting involved – we're here to help you brainstorm ideas.

Three Ways to Celebrate Whole Day for Whole Grain

Even if you didn't sign up for our matchmaking program or inclusion on our shopping list, there are still plenty of ways to get involved!

You can get create exciting video content to activate your followers using our video guide. Ideas include interviewing an expert, showing a recipe, or going live on Instagram/TikTok!
Plan a product giveaway or contest on social media featuring your delicious whole grain products!
Plan a special event! A Whole Day for Whole Grain happens in towns and cities across the country. Show your support for the community where your headquarters or plant is located with your own hands-on sampling event. Give out granola bars in a local park. "Adopt" a local school and drop off cereal samples for their breakfast program. Deliver loaves of bread to your local food pantry. Partner with a local restaurant to do a cooking demo featuring your pasta. Anything that celebrates whole grains can be part of a Whole Day for Whole Grain!

Consumer Insights Survey: Last Chance for Questions

Now is your last chance to submit questions for our next census-representative Consumer Insights Survey of American adults! This benefit of membership is available through March 29, so send us your ideas on whole grain topics to include.

Whether you are curious what motivates whole grain consumption or when people are more likely to eat barley, the survey's consumer insights data can be useful for growing your business. Get in touch now before it's too late!

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WGC and Member USA Rice Quoted in The Huffington Post

The Huffington Post quoted the Oldways' Whole Grains Council VP of Nutrition, Kelly LeBlanc and WGC member USA Rice in their recent article "This 1 Step Makes Brown Rice Taste Infinitely Better."

We're always happy to have a chance to highlight whole grains and our members in the media.

READ THE ARTICLE

Social Media Resource of the Month

Quinoa is our March Whole Grain of the Month! Here's a video with three of our favorite Quinoa recipes with this delicious grain.

We invite you to repost this video on social media. When you do, tag @wholegrains_council and @oldways_pt, and we'll engage with your post!

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